Sport has been part of me since I was eight. At a high level, and broad: basketball, triathlon and combat sports, from Muay Thai and boxing to Brazilian jiu-jitsu. Underneath it all is always strength and conditioning. Staying fit, strong and healthy isn't a goal I chase, it's how I live. Lead by example. I know from my own experience what your body demands when you push it seriously, and what it needs to recover.

My formal background is in economics, not in a laboratory. Everything I know about nutrition and the body I taught myself, over years, out of genuine interest. Even so, I've also spent countless hours in laboratories, working at chemical companies and production facilities, so I know how things work inside a lab. That doesn't make me a scientist, and I don't claim to be one. It makes me someone who knows what he's talking about, because he's been at it for well over half a lifetime and puts it into practice himself every day. I'm fifty-eight, and I still train at a high level. I don't sell anything I don't use myself, and I don't live any differently than I write.

Athletic Performance Nutrition was born out of frustration. I've used supplements my whole life, and there was always something off. Poorly put together, bad taste, mediocre texture, or stories about underdosing. At a certain point I thought: I should be able to do this better myself. I started small during covid. When it caught on, a few years ago I decided to make a serious business of it. Redevelop everything, exactly the way I want it. Good taste, nice texture, and they have to do what they promise.

That's why we have our own lab, our own facility and our own production. I'm responsible for every product and make everything myself. That way I keep full control over what you get.

What I stand for is simple. High-grade raw materials, no cheap fillers. Transparency, because all the information is right there on the website and you know exactly what you're getting. And quality over profit, always, without exception. Beneath it all is that same rule: if I don't use it myself, I don't sell it.

I write the articles in this Knowledge Base from that background. No empty marketing, no exaggerated promises. Just what I know, and what I'd want to know myself before putting something into my body.

Kemail Verhoeven
Founder Athletic Performance Nutrition